C1 Advertising

Friday 28th February 2025

Do Now 3/4

1. 2
2. 70%
3. 40%
4. understanding the online world/To make money

DIRT

the main aim of advertising is to promote things and to either make money or to inform

Commercial advertisements are advertisements that gain a profit form the promotion and aim to get there work or product to a wider audience whereas non commercial don't make any money and normally do it to educate, inform or to spread awareness 

Friday 7th March 2025

Do Now /5

1. to make money
2. bring there thing to a wider audience/inform or educate, raise awareness, persuade audience, create selling point
3. making money from advertising
4. charity's
5. The expected elements that will be included in products from particular media forms and genres

Codes and conventions

• Name of brand 
• Logo
• Slogan
• Specific details of USP

hard sell: obvious advertisements

soft sell: not so obvious and more lifestyle and values

Commercial print advert: Emotive

• To sell coke
• colour pallets, camera shot, props, formal, logo, name of brand
• Hard sell

Non commercial: Emotive, persuasive, pun, imperative 

• stop people form smoking
• slogan, specific details
• Hard sell

hyperbole: way of exaggerating something

Intertextuality:

This advert uses intertextuality because it references Humpty Dumpty which is a nursery rhyme. They have used this intertextuality reference because they are trying to suggest Levis are indestructible about there kid jeans

 

historical adverts:

Logo and slogan: the logo and slogan are much bigger than everything else show in its more important

Layout: they used a S layout to make it easier to read showing they want to read it

images:  her playing tennis and having a coke showing its a refreshing drink to have after sport

language codes: "delicious drink" 

Narrative: thirsty women wanting a lovely coca cola 

colour palette: bold colours 

Friday 28th March 2025

Do Now

1. Mackintosh
2. Major quality and Miss sweaty are two brand characters 
3. Regency period
4. they were aimed at everyday working class people 
5. Alliteration

Quality street advert

The main image shows a choice between two women this links to the quality streets because the women are dressed similar to the sweets connoting that the man is choosing sweets and the women this links to the text which says "delicious dilemma"

compared to now gender roles have changed a lot for example back them women were seen as tools to used for housework and cooking but men as the strong in depend person who looks after and cares for the women 

Friday 4th April 2025

Do Now 4/5

1. how something is seen or depicted
2. 1950
3. objects
4. everyday working class people
5. Delicious

DIRT - magazine page