C1 Advertisement

 Friday 28th February 2025

Do Now 3/4

1. 2
2. 70%
3. 40%
4. understanding the online world/To make money

DIRT

the main aim of advertising is to promote things and to either make money or to inform

Commercial advertisements are advertisements that gain a profit form the promotion and aim to get there work or product to a wider audience whereas non commercial don't make any money and normally do it to educate, inform or to spread awareness 

Friday 7th March 2025

Do Now 3/5

1. to make money
2. bring there thing to a wider audience/inform or educate, raise awareness, persuade audience, create selling point
3. making money from advertising
4. charity's
5. The expected elements that will be included in products from particular media forms and genres

Codes and conventions

• Name of brand 
• Logo
• Slogan
• Specific details of USP

hard sell: obvious advertisements

soft sell: not so obvious and more lifestyle and values

Commercial print advert: Emotive

• To sell coke
• colour pallets, camera shot, props, formal, logo, name of brand
• Hard sell

Non commercial: Emotive, persuasive, pun, imperative 

• stop people form smoking
• slogan, specific details
• Hard sell

hyperbole: way of exaggerating something

Intertextuality:

This advert uses intertextuality because it references Humpty Dumpty which is a nursery rhyme. They have used this intertextuality reference because they are trying to suggest Levis are indestructible about there kid jeans

 

historical adverts:

Logo and slogan: the logo and slogan are much bigger than everything else show in its more important

Layout: they used a S layout to make it easier to read showing they want to read it

images:  her playing tennis and having a coke showing its a refreshing drink to have after sport

language codes: "delicious drink" 

Narrative: thirsty women wanting a lovely coca cola 

colour palette: bold colours 

Friday 28th March 2025

Do Now 2/5

1. Mackintosh
2. Major quality and Miss sweaty are two brand characters 
3. Regency period
4. they were aimed at everyday working class people 
5. Alliteration

Quality street advert

The main image shows a choice between two women this links to the quality streets because the women are dressed similar to the sweets connoting that the man is choosing sweets and the women this links to the text which says "delicious dilemma"

compared to now gender roles have changed a lot for example back them women were seen as tools to used for housework and cooking but men as the strong in depend person who looks after and cares for the women 

Friday 4th April 2025

Do Now 4/5

1. how something is seen or depicted
2. 1950
3. objects
4. everyday working class people
5. Delicious

DIRT - magazine page

Friday 25th April 2025

Do Now 5/5

1. how something is seen or depicted 
2. 1950
3. objects 
4. everyday working class people
5. Delicious

Quality street advert

Male gave theory: The way in which visual art and literature depict the world and women from a mens POV, presenting women as objects of male pleasure

Green: This supports the stereotype that all men are superior and show he is above all 

Blue: This shows us that only the men are working and support the families 

Yellow: This tells us that the women are seen as being tasty which supports the 'male gaze theory'

Purple: This supports the stereotype that all men are lust-full towards women 

Modern adverts

Positive: interested, inquisitive, disabled, handicapped, 

Negative: nosy, curious, retarded, crippled, 

Friday, 9th may 2025

Do now 4/5

1. Direct address
2. imperative
3. alliteration
4. direct adress
5. emotive language

Women in advertising

"hot and not bothered" - shows that women shouldn't care if there sweaty cause its natural 

women are being represented as being physically fit, which is unrealistic because not everyone who plays sport it additionally she is dark skinned which supports stereotypes. She is also showing a lot of skin and she looks very 'fake' with the light shining on her making it look like sweat to try make is more realistic

in the nike and Adidas posters, women were represented as strong women i could see this with there amazing physique and skin showing however, in this girl advert, women are represented as sweaty messy women This is seen by describing them and 'sweating like a pig'

Friday 16th May 2025

Do Now 4/5

1. This girl can
2. To advertise more sport to women 
3. perfectly fit with no imperfections
4. scared of how they look 
5. 2016

Advertising Set Text #2

Sweat: Dirty tired hot

pig: dirty messy lazy 

Fox: fast furious courageous fit

Lexis

The slogan shows that even though your 'sweating like a pig' which is usually seen white negatively it makes you 'feel like a fox' which is very positive

Typography

The font style is serif which links to a feminine target audience but is also quite modern with the strokes cutting some of the letters 

• Shows her body and how sweaty it is
• under mines the stereotype on women's firmness magazines with the perfect famous model
• hair scraped back and sweaty shows how little she cares about her looks and how all women should
• shows she's enjoying herself
• shows other women which shows how all women will be sweaty and scruffy and its ok

Similarities: both images focus on there bodies. And both use serif font

Differences: Quality focuses on male supremacy, one is commercial and one isn't 

Friday, 23rd May 2025

Do Now 5/5

1. fast
2. text itself - lexis
3. text style - typography
4. spread the word online
5. mid shot

Advertising set text #2

Dominant ideology - the attitudes, beliefs, values and morals shared by the majority of the people in a given society

1. Her facial expressions create a positive feeling for sport because of how happy and positive she feels even while sweating
2. they chose this model because her hair isn't perfect its messy and sticks to her form her sweat she's not waring makeup and her cloths look very unprofessional 
3. 'girl' is seen as a younger person, this would make elderly feel excluded 

Propp