Film Poster Introduction

Q: Which are the Big 5 major Hollywood studios? A: Disney, Paramount, Sony pictures, universal pictures and warner bros.
Q: What is the main aim of a film marketing campaign? A: To create awareness, build anticipation, and ultimately, drive ticket sales for movies.
Q: What marketing techniques are often used? A: The 4 'Ps' (Product, Place, Price and promotion)
Q: What information dose a film poster need to convey? A: The movie title, a tagline that highlights the films essence, a striking image or images that represents the films visual styles and themes, and usually the names of the main actors or directors.
Q: What is the difference between a teaser poster and a theatrical poster? A: A teaser poster is designed to generate interests and intrigue early in a marketing campaign, often using a minimalist design with little information on the film. In contrast, a theatrical poster, provides more details and more comprehensive over view of the film

TEASER:

THEATRICAL:

Main Image: all the main cast inside of bonds faded body

Colour Palette: gold, blue, white

Typography: bold, modern font in a slab serif

Narrative: binary opposites bond against the second biggest, action

Genre: Action

Release Date: April 2nd

Logo: No Time To Die

Representation:

Wednesday 11th June 2025

Do Now 1/5

When a movie is made with multiple different companies
Cross platform media like Fortnite
Collabs with different companies
PIES: Personal identity, information, Entertainment, social identity
Anything that helps sell the film: Posters, trailers, teasers, adverts, websites etc

Film Posters

LO: To analyse the film poster set texts effectively

Looks very independent

Context:

Danial Craig's 5th and final time playing 007
British company produced by EON, distributed in UK cinemas Universal pictures
budget was estimated 250-300 Million dollars, Made over 750 Million at box office
First poster was Designed by Empire designs, a British film promotion agency
Mise en scene: sophisticated dress, smart, nature, facial expressions- serious film setting neon lights of the city. outside rural setting mountain. car setting, fire and action, car chase
release date, 2nd April - delayed a year and a half
Logo - 007 - known brand, existing audience, expectations audience
Genre - action - based on the mise en scene, props, guns - gun fights - images of characters - shows protagonist and antagonist,
colour palette - blue - cold and serious colours, ending into warmer fire colours, - showing action

Intertextuality: When a piece of media references something else

Props character type: Hero, Villain, Princess, Helper, Dispatcher

Wednesday 18th June 2025

Do Now 5/5